Forget what worked five years ago, last year, or even what is working today. Concentrate on what will work next. Don't just forget your ten core beliefs but vigorously attack them. Forget hesitation - try anything, rather than navel gazing looking for what will work. "you miss 100% of the shots you don't take" (Gretzky, cited in Peters) Forget failure. By embracing failure, we are not scared by the risk of failure. Forget Blockbuster products and services - the blockbusters are only recognisable after the fact - Tom Peters
I'll describe a symposium over at Edge.org on what scientific concepts everyone’s cognitive toolbox should hold. After a while I didn't write anything in this blog, now I try to share what I get from many article tracking related to thinking approach. Surely there are a huge approach for us to explore the human thinking approach, but for this time I feel the most enlightening one has been written by David Brooks-A New York Times Collumnist. He said that there were many superb entries in that symposium, and he only had space to highlight a few, so here is his sparkle opus.
Evgeny Morozov, the author of “The Net Delusion,” nominated the Einstellung Effect, the idea that we often try to solve problems by using solutions that worked in the past instead of looking at each situation on its own terms. This effect is especially powerful in foreign affairs, where each new conflict is viewed through the prism of Vietnam or Munich or the cold war or Iraq.
Daniel Kahneman of Princeton University writes about the Focusing Illusion, which holds that “nothing in life is as important as you think it is while you are thinking about it.” He continues: “Education is an important determinant of income — one of the most important — but it is less important than most people think. If everyone had the same education, the inequality of income would be reduced by less than 10 percent. When you focus on education you neglect the myriad of other factors that determine income. The differences of income among people who have the same education are huge.”
Joshua Greene, a philosopher and neuroscientist at Harvard University, has a brilliant entry on Supervenience. Imagine a picture on a computer screen of a dog sitting in a rowboat. It can be described as a picture of a dog, but at a different level it can be described as an arrangement of pixels and colors. The relationship between the two levels is asymmetric. The same image can be displayed at different sizes with different pixels. The high-level properties (dogness) supervene the low-level properties (pixels).
Supervenience, Greene continues, helps explain things like the relationship between science and the humanities. Humanists fear that scientists are taking over their territory and trying to explain everything. But new discoveries about the brain don’t explain Macbeth. The products of the mind supervene the mechanisms of the brain. The humanities can be informed by the cognitive sciences even as they supervene them.
If I were presumptuous enough to nominate a few entries, I’d suggest the Fundamental Attribution Error: Don’t try to explain by character traits behavior that is better explained by context.
I’d also nominate the distinction between emotion and arousal. There’s a general assumption that emotional people are always flying off the handle. That’s not true. We would also say that Emily Dickinson was emotionally astute. As far as I know, she did not go around screaming all the time. It would be useful if we could distinguish between the emotionality of Dickinson and the arousal of the talk-show jock.
Public life would be vastly improved if people relied more on the concept of emergence. Many contributors to the Edge symposium hit on this point.
We often try to understand problems by taking apart and studying their constituent parts. But emergent problems can’t be understood this way. Emergent systems are ones in which many different elements interact. The pattern of interaction then produces a new element that is greater than the sum of the parts, which then exercises a top-down influence on the constituent elements.
Culture is an emergent system. A group of people establishes a pattern of interaction. And once that culture exists, it influences how the individuals in it behave. An economy is an emergent system. So is political polarization, rising health care costs and a bad marriage.
Emergent systems are bottom-up and top-down simultaneously. They have to be studied differently, as wholes and as nested networks of relationships. We still try to address problems like poverty and Islamic extremism by trying to tease out individual causes. We might make more headway if we thought emergently.
Clay Shirkey nominates the Pareto Principle. We have the idea in our heads that most distributions fall along a bell curve (most people are in the middle). But this is not how the world is organized in sphere after sphere. The top 1 percent of the population control 35 percent of the wealth. The top two percent of Twitter users send 60 percent of the messages. The top 20 percent of workers in any company will produce a disproportionate share of the value. Shirkey points out that these distributions are regarded as anomalies. They are not.
Jonathan Haidt writes that “humans are the giraffes of altruism.” We think of evolution as a contest for survival among the fittest. Too often, “any human or animal act that appears altruistic has been explained away as selfishness in disguise.” But evolution operates on multiple levels. We survive because we struggle to be the fittest and also because we are really good at cooperation.
A few of the physicists mention the concept of duality, the idea that it is possible to describe the same phenomenon truthfully from two different perspectives. The most famous duality in physics is the wave-particle duality. This one states that matter has both wave-like and particle-like properties. Stephon Alexander of Haverford says that these sorts of dualities are more common than you think, beyond, say the world of quantum physics.
Douglas T. Kenrick nominates “subselves.” This is the idea that we are not just one personality, but we have many subselves that get aroused by different cues. We use very different mental processes to learn different things and, I’d add, we have many different learning styles that change minute by minute.
Helen Fisher, the great researcher into love and romance, has a provocative entry on “temperament dimensions.” She writes that we have four broad temperament constellations. One, built around the dopamine system, regulates enthusiasm for risk. A second, structured around the serotonin system, regulates sociability. A third, organized around the prenatal testosterone system, regulates attention to detail and aggressiveness. A fourth, organized around the estrogen and oxytocin systems, regulates empathy and verbal fluency.
This is an interesting schema to explain temperament. It would be interesting to see others in the field evaluate whether this is the best way to organize our thinking about our permanent natures.
Finally, Paul Kedrosky of the Kauffman Foundation nominates “Shifting Baseline Syndrome.” This one hit home for me because I was just at a McDonald’s and guiltily ordered a Quarter Pounder With Cheese. I remember when these sandwiches were first introduced and they looked huge at the time. A quarter pound of meat on one sandwich seemed gargantuan. But when my burger arrived and I opened the box, the thing looked puny. That’s because all the other sandwiches on the menu were things like double quarter pounders. My baseline of a normal burger had shifted. Kedrosky shows how these shifts distort our perceptions in all sorts of spheres.
There are interesting stray sentences throughout the Edge symposium. For example, one writer notes, “Who would be crazy enough to forecast in 2000 that by 2010 almost twice as many people in India would have access to cell phones than latrines?”
